Why Logo Is Important

Why Logo Is Important

Why Logo Is Important (And What You Need To Know!!!)

Your Logo Design Is Crucial

If you want to know why logo is important to your business’s success, you are certainly in the right place.  Your business logo is a visual element of your company.  Not only does it represent your brand aesthetically, but your brand image evokes credibility and attracts customers.

If you don’t have the proper logo, you will never really reach your potential as a company. This is because the first thing your clients will see are the visual elements the represent your brand (most likely).  So not having a logo will cause you to lose a lot of potential customers.


The Impact Of Branding

The impact of your branding strategy people who engage with your brand can be seen in many different ways.  Your branding and the visual elements of your business does the following:

  • conveys authority
  • proves credibility
  • shows professionalism
  • attracts your market
  • influences purchasing decisions


With this huge impact on your business, it’s crucial to focus on branding before anything else.  Remember, your logo and other branding elements are the embodiment of your company.  Without this, you are literally nonexistent.

Begin With Branding

One of the first things you should do as a business is to begin by creating a branding strategy.  Your branding strategy should include a bunch of things such as:


  1. Your logo
  2. Your website
  3. Style elements of your business
  4. How you plan to market your brand
  5. A timeline of the steps to create your brand identity


In addition to these crucial elements that will literally shape your brand, you should consider the following things:


  1. Your target market
  2. What feelings your brand should evoke
  3. Your niche
  4. Competitor analysis
  5. Individual style elements that will be consistent in your marketing


corporate-logo-design-is crucialHow To Start

When you realize the true importance of your corporate logo, you will want to get started and create one.  Whether you are designing a business logo, a brand logo, or band logo, you will essentially follow all of the same steps.

The first step you should in the branding of your company will be to create your logo and your company website as well.  The two should work together and be a positive representation of your business.

You will want to make sure you consider and keep all of the information and answers to the questions we asked previously when you begin.  Everything contributes to the branding of your business and you want the visual representation to benefit and drive your business.

Think about color palette, design, style, and words.  These things are crucially important and will carry a lot of impact on your brand.


You Need A Talented Designer


When you begin, you will need to hire a corporate logo designer.  This is an important step as you will want to make sure your designer has the credentials you are looking for.

Ask to see a portfolio.  In order to hire the right designer for the job, you will want to see his previous work and make sure he is a fit for the project.  For example, if he has only done monogram logos and you want a mascot logo, you may want to think twice before considering him for the project.

You should have a clear understanding of the different types of logos and know what design style best suits your business.  There are 7 styles for you to choose from as outlined below:


  1. Abstract Mark
  2. Mascot
  3. Combination Mark
  4. Emblem
  5. Lettermark
  6. Pictorial Mark
  7. Wordmark



ABSTRACT MARK: this style logo of logo is a picturesque design that is composed of various geometric shapes.  Although the design is not an image or a symbol, it works coherently to represent your business.

Example: Pepsi


MASCOT: a mascot is exactly what you probably expect.  It is essentially a character or illustration that represents your business.

Examples: KFC, Planters Peanuts, Kool-Aid


COMBINATION MARK: the combination mark logo design has both a pictoral element and a letters or words combined within the design.

Examples: Burger King, Doritos, Lacoste


EMBLEM: emblems are created with typeface within the structure of a symbol or icon.

Examples: Harley-Davidson, Starbucks Coffee


LETTERMARK: lettermark logos are typically made up of the initials of a brand or letters.

Examples: HBO


PICTORIAL MARK: a pictorial mark is an icon or symbol alone.

Examples: Apple, Target, Twitter


WORDMARKS: wordmarks are brand identifiers which are made up of a company’s name with no pictoral element.

Examples: Visa, Coca Cola, Google


What You Need To Know

Understanding the styles that are most complimentary to your niche and which will support your overall brand identity is key for developing the right branding for your company.


Once you have done this and you have the right design team, you are well on your way to the proper development of your business.




Your logo design is in fact important.  We hope we have really emphasized that fact.  So find yourself a top-notch designer and don’t delay.  Once you have a solid mark for your business in place, everything else will follow accordingly.


You will want to ask your designer if they offer a FREE design analysis before they start your project.  Many designers do this.  It’s a great way to figure out if your designer is a fit (before handing over any money) and secure the design concept so you know you and your d