Which Is Best – Google Ads Or SEO?

Which Is Best – Google Ads or SEO?

Author: Dimitri Antonopoulos

Are you wondering which is best – Google Ads or SEO?  This post will explain everything you need to know on the topic and give you insight that you will be able to apply to your growing small business.  Let’s get down to it and discuss which marketing strategy is better- SEO or Google Ads.

PRO TIP: But before you start, check out our post on how SEO can help your small business in 2023! We know it will shed light on the topic!

Both Marketing Strategies Are Excellent Tools For The Modern Business

SEO (Search Engine Optimization) is an excellent tool for the modern business, and so is Google Ads. Both have pros and cons, but deciphering which is best depends on your business goals.

Comparing SEO to Google ads is like comparing apples to oranges. They can help get your brand at the top of SERPs for potential customers.

SEO can help increase your site’s organic rankings and can help you make money over time.  Google Ads allows you to target particular keyword phrases and create an ad based on those keywords to help promote your product or service.

Google Ads are a form of online display advertising. It allows you to pay-per-click (PPC) when some clicks on an ad you create. This ad is displayed to users who type in particular keywords on the search engines, allowing you to target users interested in particular topics.

A solid and lasting digital presence requires companies to use both channels and create a smart marketing strategy that incorporates SEO and Google Ads campaign management to maximize the brand’s online potential.  Be aware – it’s crucial to connect with an excellent SEO agency and Google Ads agency.  That part of it is key to your company’s success!

PRO TIP: Read our article and learn how SEO and Google Ads work together!

Here are some other differences separating SEO and Google Ads:

SEO

• SEO strategies take time to yield tangible results
• SEO strategies are most effective when they target llong tail keywords in conjunction with general keyword phrases and business services
• SEO is about ongoing work, maintenance, and improvement
• SEO delivers consistent organic results over the long term
• Cost-Effective 

Google Ads

• Google Ads provides an instantaneous boosts of traffic
• Google Ads doesn’t put limits on our kw targeting in ads campaigns
• Google Ads are paid advertising across the board
• Google Ads can be turned on and off at any time

When deciding on using SEO or Google Ads, one must consider whether you will need a tool to deliver quick and high-quantity results or something to deliver consistent, long-term quality with fewer results.

Can Google Ads Help Your SEO Campaign?

It may take some time for a new business or a company website to build consistent traffic. In addition, you are trying to build a stronger online presence and grow followers.  This is in addition to developing a good relationship with repeat clients. 

As you wait for an SEO campaign to bear its fruit, consider using Google Ads (if it fits your budget) to drive and boost website traffic and increase brand awareness. 

When trying out different keywords as part of your SEO strategy, Google ads test the user’s responses to the keywords providing you with up-to-date results. 

For example, a brand can create an ad for keywords that they are considering using. They can then track the people who click on the ad. From there, they can see how well those people respond to the landing page and the rest of the web pages.

In addition, Google Ads has the ability to show data on keywords that produce results and how popular that keyword is among your industry competitors. In translation, it means it can be difficult for a company to earn a spot on the front page of the SERPs if that keyword is used among your industry competitors. 

Build Local Clientele Using Google Ads and SEO

Most consumers use their mobile devices to find local businesses when they’re on the go (as much as 60%).  In addition to this amazing statistic, close to 20% of these localized, mobile searches can lead to a sale within the same 24 hour period! Whoo hoo! 

A sound SEO practice would be to use Google Ads to produce increased opportunities and to attract local clientele to your business or brand.

To get ahead of your competition and be in the top spot in local searches, start by studying your competition. How are they marketing? Do they have more targeted and quality content on their website than you do? How is the user experience on their site compared to yours?

Also, as a local business, check to ensure your geofencing targeting is set up correctly. Geofencing marketing is a location-based marketing service that local businesses use to engage their audience.

Keep your ads in your target region until you are comfortable branching out with your business. 

Which Marketing Strategy You Should Choose

As you can see, both SEO and Google Ads can help your business and and work together in many ways. Ultimately, it depends on your business goals and marketing strategy. 

If your primary focus is to build your leads and sales, then Google Ads is your best option. Google ads will provide immediate results and allow you to monitor your marketing strategy’s progress immediately. 

SEO is a better option if you want to build brand awareness with a steady flow of traffic to your business website or e-commerce store. SEO helps more people learn about your products or services at a cost-effective price. 

Most companies have seen better results using a combination of Google Ads and SEO because it helps increase exposure and generate leads to your website. In addition, using both methods help enhance your visibility in SERPs. 

At the beginning of your marketing strategy, if budget is a concern and time is not, then SEO will be a great way to start. As you build brand awareness and generate more sales, utilizing Google Ads in the future will significantly benefit your marketing strategy.

Choose Bizmap LLC for Google Ads and SEO Services

If you want to hire a reputable company for your google ads campaign management and SEO services, Bizmap is a great company to call!  We offer quality SEO, Ads and digital marketing services to enhance your small business and get you real results. We also are a very highly regarded Google Ads agency in the local area. You can get started today by contacting us and requesting a free audit of your online presence and marketing strategy planning for your business!

We hope you better understand the answer to your question we wish you the best of luck!