What Is On-Page SEO and Why Do You Need It

On-page SEO is comprised of many strategies “on page” or within the framework of a website. The purpose of SEO, as we know, is to improve visibility and ranking of a website.  By the way, if you don’t know what SEO is, visit this page here first to learn the basics!

In this post, we will be discussing some of the main on-page strategies that can help you as you devise your long term SEO strategy for your business website.  If you want more information, this here is a great resource that breaks it all down.  We will be discussing seo optimized content, html tags, images, meta description and more!  Read on to learn all about how to properly set up a website so that it is optimized for search.

Search Engine Optimization is Extremely Profitable

If you didn’t already know, search engine optimization is the most profitable marketing process you can use to maximize your web presence and online visibility.  This unique process puts your product or service in front of customers online.

 

 

On-Page Elements of a Webpage

title tag:  The title tag of a website is very important and should have your main key word.  Try to position the keyword on the left in the title tag as this will improve SEO.

h1, h2, h3 tags: h1-h3 tags are HTML elements that signify headings.  There are actually 6 of these (h1-h6) but the first three are most important in SEO (h1 being the most important and so on).  Your h1 should include a keyword and often times your h1 is also the title tag of a web page.

quality content:  Keyword density is important and you shouldn’t “keyword stuff” your content.  Also, refrain from using “thin content” or duplicate content in your webpage.  Creating content that abides by Google’s page quality guidelines is important and will improve ranking.

meta description: your meta description should be properly optimized, using the main keyword that you want to rank for in the firs sentence.

image alt tags: image alt tags should be descriptive words that help readers understand what the image is about.  Your first image should include an image alt tag with your main keyword.

media: media should enhance your webpage, be properly optimized, lower bounce rate and increase dwell time.  Videos embedded into the page can improve SEO.