What Is SEO
Do You Wanna Know What SEO Is?
Awesome! I’ll Simplify It For You So You Understand Everything!!!
What is SEO? This is a question I hear a lot as the owner of an SEO agency. And it’s not easy to explain to the average business owner. But here you will learn what search engine optimization is and how it can help your business.
Let’s Start From The Beginning!
The term SEO stands for search engine optimization. In other words, it is any action that enhances the performance of your website in search engines (such as Google). Thus, the results of search engine optimization can be seen in organic search results.
Organic search results are the websites or search terms that appear organically in search engine results. These organic search results appear after typing a word or phrase in a search engine search bar, after you have hit enter.
Organic search is the primary form of traffic on the internet. Consequently, it is very important to have an optimized website for this reason.
The Goal Of SEO
The purpose of SEO is usually just one thing. It is to give your website a #1 ranking spot in search engine results. On the other hand, if you are unable to get the number 1 spot, SEO aims to get you to the first page (at least).
Lots of businesses make sales from organic traffic daily. Accordingly, SEO has become a way to signal to search engines the websites that deserve the most attention. Without SEO, the internet would have no organization. The signals that SEO produces are essential in establishing which sites on the web are most important.
The ultimate goal of optimizing a website is to make it rank higher in search results!
Here’s an example: If you are a pediatric dentist in Ridgewood, NJ you would want this scenario to take place:
A potential patient goes to Google in need of a pediatric dentist for one of her children. In the Google search bar, she types “pediatric dentists in Ridgewood, NJ”.
Google will populate the page and thousands of proceeding pages with websites of pediatric dentists. But the question is, how does YOUR WEBSITE make it to page 1 in Google search results?
The Importance of Optimizing For Search
If you have a business, you may be wondering what search engine optimization can do. Additionally, you may want to know why you need SEO services to get traffic to your site. Furthermore, you may want to know why SEO is crucial to any website.
Below we will look at the answers to all of your important questions. Additionally, we will look at SEO strategies to learn about how they affect your business. Without optimizing your website, you literally would be lost in the world wide web. You would be a needle in a haystack!
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Why Should I Optimize My Website?
It is crucial that any website be optimized properly. Currently, almost all websites require optimization. Without it, a business would not get any natural traffic.
If you are here, you may not be convinced that you need SEO services. Or you may not quite understand what it means to optimize a site for search engines. Here are some reasons why you need to employ SEO strategy to any website:
To Show up in organic search results
to improve user experience
To Build Company Credibility and Trust
To Make more money (Duhhh!!)
To improve your website
Search engines determine how websites remain in the top spots using specific search terms. They consider a lot of things. A few of these things are: website popularity, traffic, links, quality of content, searcher behavior, site speed, site architecture and satisfaction of visitors to your site (measured in different ways).
If the factors listed above are absent, your site simply will not get ranked. In other words, your website would not be searchable. If Google determines that your site is not relevant, your customers will not be able to find your website unless they plug in the exact URL.
As a final point, SEO send signals to search engines. This is important because it moves your website higher on the list of results into the leading spot. Most people only look at search results on the first page of Google. This is part of the reason why SEO is so vital.