What Do SEO Companies Actually Do?
Are you wondering what do SEO companies do? Today, you will learn the answer to this puzzling question. We will break it down in easy, digestible pieces so you understand the function of SEO (and what SEO agencies do)!
But before we can start discussing what SEO businesses do, we need to talk about the function of SEO. If you don’t understand what SEO is, how will you understand what agencies do to improve it?
What is SEO
SEO is also known as search engine optimization. It involves optimizing (or perfecting) a website so that it gets unpaid or “organic” traffic from the search engines. You can read more about what is SEO and how SEO works here.
SEO is the #1 digital marketing strategy for the long term.
When you work with a good SEO agency, you can expect to see results get better and better over time.
SEO is a cumulative strategy. The more it’s done, the better the results. What this looks like for a business:
- more phone calls
- more leads
- more money
- more web traffic
SEO refers to all activities done to increase the traffic flow of a website. Some of these activities include:
- keyword research and analysis
- website construction and development
- local SEO
- on-page SEO
- off-page SEO
If you have a business, whether it be online or not, you certainly must know the importance of having a website. You also probably know that it isn’t easy to get on page one (or any page for that matter) without a little work.
AND LET’S BE REAL: If you hook up with the right agency and make it to page 1 of Google, you’ll certainly reap the rewards…
How Search Engines Work
To deliver the best results to an online searcher, the search engines work in a very specific way. Basically, a search engine (such as Google) will crawl a website in order to understand it better.
This is why it is important for the website to be structured by SEO standards. If it is not, it is unlikely that it will show up in the results when a searcher conducts a search.
Additionally, structuring a site properly helps the search engines understand the site so that they can deliver relevant results to a searcher. This, essentially is the purpose of SEO. Setting up your business correctly online so that it can be easily connected to the people who need it.
Search engines also evaluate websites to determine if they are easy to read and navigate. If a website is “user-friendly” it is rewarded with higher rankings in the search engines.
SEO companies work to correct your website and optimize it in many different ways. They do this so that a website is easy to understand and user-friendly to both search engines and potential users.
What Is An SEO Agency?
An SEO company in an agency that offers search engine optimization services. It helps businesses by improving their online visibility. Thus SEO is the process of making changes to the design of your website and content to ensure your website becomes more attractive on all search engines.
When your site is optimized well, it is likely to be ranked on the first page of the search engines. However, this doesn’t happen by accident in more competitive industries.
That’s why so many businesses hire SEO companies. They want to get to that cherished first page of Google. And it isn’t easy to do it!
An SEO company should treat a client’s website as if it was their own. This implies that the company will make decisions about the SEO of your site to assist your business meet its target goals. Additionally, it will also maximize the return on investment so you that paying for SEO makes sense.
In most cases, an SEO company will use two types of optimization strategies for a business. They will first do on-page optimizations to your website and off-page optimizations to build links and increase authority.
On-page optimization targets website elements like HTML code, images, and textual content. On the other hand, off-page optimization will involve backlinks and other things that occur off of your website.
SEO company involves other techniques such as a black hat, white hat, preventing crawling and increasing prominence which are meant to increase the visibility of your brand.
Benefits Of Hiring An SEO Agency
Save Time And Money
It might be wrong for you to think that since you are an expert businessperson you can build and implement your SEO strategies. The best thing you can do is to hire an SEO company that has the experience and skills that you need in coming up with a promising SEO campaign.
Remember proper SEO requires a lot of effort and time, which you may not be willing to commit since you have other organizational responsibilities that you must attend to. Thus, when you hire an SEO agency, you will have a chance to relax as you wait for all the things to be done.
Understand Your Target Audience
By getting in touch with SEO experts with many years of experience, you will be assured that they have a thorough knowledge of any business niche that you are dealing with. Thus, if you ask them to do SEO for your site, they will be able to find your target audience. Since SEO experts do offer numerous services, they know different ways that they can apply to attract your target audience. The services that they will offer will also come with keywords of a specific geographical location so that people in those areas can easily find your brand.
One of the biggest draws to hiring a business SEO service is the increase in income it should provide. And if, after about 4-6 months you don’t see any changes, it is safe to say you should find another agency to work with.
Currently, many customers have turned online as the best platform to quickly find a solution to their problems. By optimizing your website well, you will be able to attract people who are looking for your business, product or service.
REMEMBER: if your website is poorly optimized, it’s likely no one will find it. And the more visitors you get the higher sales you are likely to make and the more your income will increase!
In digital marketing, social media is one of the platforms that is used by many businesses. This is because many people spend much of their on YouTube, Pinterest, Instagram, Twitter, and Facebook.
Since many businesses have websites, you will realize that there are very few people who search directly on a website. Many people do get to know about different businesses through social media.
With a professional SEO company, you will be assured that it’s knowledgeable in social media marketing. Social media is a big part of SEO, so you will be in good hands with that.
If you fail to hire a professional SEO company, you will face a challenge when it comes to analytics. You must know that it’s not easy to navigate through your google analytics to determine the acquisition channels, conversion rates, and other elements. By adding other elements such as evaluating bounce rate, split testing landing pages and tracking keywords ranking, you will find that you are overwhelmed. Even though you be in a position of analyzing the figures, you must know that you cannot achieve everything. Thus, hiring a professional SEO company, you will be sure that it will not only hand over analytics and reports but also use them in creating a good action for ranking your site.
Serviced Offered By SEO Companies
Fixing any structural elements of a website is something your SEO agency will do. They will analyze your website to see if it is user-friendly and properly optimized. Many companies, such as Bizmap LLC, offer a free website audit to start. This is done to establish a baseline of where your company is at and what needs to be done to your website.
Request A FREE SEO Audit By Bizmap LLC Here
Your SEO audit will be done by display capture and webcam and Bizmap will walk you through the whole thing!
Since the search engine algorithms usually change daily and you wish to stay ahead of your competitors then, it’s good if you have an advanced link building strategy in play. Thus many SEO companies do ensure that they offer their clients high quality and relevant links for their sites. However, building links requires patience and a lot of time.
When it comes to ranking a site in a competitive niche, link building is usually how you get there. So once an SEO agency has finished all of the on-page optimizations, you can expect to see the most improvement with linkbuilding.
The internet has become a competitive marketplace, where you can get many companies that are targeting the same keywords like yours and trying to reach the same customers that you are targeting. An SEO company will try to scrutinize the strengths and weaknesses of your competitors to get to know the many possible opportunities for your business. Through these in-depth look at the competitive marketplace for your chosen keywords, they will be able to develop the best strategies for you to reach the top.
The SEO agency can assist you in selecting the best keywords which are relevant to your business site and matches your search frequency. Thus, if you can target your campaign well from the start, you can achieve so many things.
Reporting On KPI’s
The SEO company will offer you a detailed report on the KPIs of your website so that you can know any improvements that you could have achieved. This report is normally given professional companies as they know the importance of being accountable to their customers.
This is very important if you have a local business. Local SEO includes localizing the keywords so that customers can easily find your business if they are in your area.
When this kind SEO service is done for your business, it makes it easier for the search engines to easily pull geographic data as it relates to people searching for your business.
An SEO company should assist in optimizing local business listings for localized searches. Google my business optimization, citations, directory listings and other forms of local advertising should be done. This will target local customers and help you rank in the Google maps snack pack (or 3 pack). You can learn more about why use google my business here.
When paid ads are handled with high-level efficiency, they can assist you to get the desired level of ROI and traffic. Some SEO agencies offer PPC advertising.
When you hire the best SEO campaign, they will share all your business reports consistently, analyzing the market and implementing the best strategies for positive results. After the PPC landing page has been created, the SEO agency will assist you in generating more leads.
Choosing the right SEO agency
Identify Your Needs
Before you hire an SEO agency, you must identify why you wish to get professional SEO services. To get you to understand more, you should ask yourself questions such as:
- Do you wish to increase conversions?
- Do you wish to get more high-quality traffic into your site?
- Do you wish to get a better ranking?
If you know what you want and do your due diligence, selecting the best SEO agency will be easier for you.
Ask What They Offer
There are so many companies that offer SEO services. However, you should make sure the company you choose offers the basics.
Some of the services an SEO company should include:
Google my business optimization
Getting a company that offers these services will assist in promoting your site to achieve a better ranking.
Check Their Reviews
You should check the reviews of the agency. This is one of the best ways to be sure you are hiring the right SEO agency. Additionally, you can ask for references. Read why reviews are important here!
Checking reviews given by past customers is a great way to understand more about the company you are about to hire. Any feedback given by people who have been served by the SEO company will assist you to understand if they were satisfied after receiving the services they needed.
You can also contact the clients to find out how their experience was when they were dealing with the SEO company that you wish to choose. When you find out that former customers were satisfied with the service, performance, and delivery of the company, it won’t be so difficult to hire them.
ANOTHER THING TO KEEP IN MIND: if the search engine results for the agency appear on the first page of the search engine, this is a very good sign! You may want to consider an agency that is currently ranking. If they can do it for themselves, they can rank your company too!
OTHER THINGS TO DO:
View the company’s portfolio
Before you hire an SEO agency, you can request to see case studies and a portfolio of former client’s websites. You will want to be thorough in looking at everything and make sure your company has worked with businesses like yours.
If an SEO agency refuses to offer you the links to their client’s websites, then you should know that the agency should be avoided.
You should consider the kind of strategy the agency uses to rank websites. If the agency uses black hat methods, then you should be aware of that (and probably avoid it as it can harm your site).
Additionally, you should make sure they can explain to you how they will rank your site. If you sense anything off with your conversation, you will want to work with a company that can accurately explain what they do and make you feel comfortable.
It’s important to hire an SEO agency that offers customer support on various platforms. Finding a company offering call and text support, email support and contact on other platforms is crucial.
By keeping in touch with the agency, you can be in the know about the progress and status of the projects they are working on. This will help you keep peace of mind and keep them accountable too.
Ensure that the SEO company you choose is licensed. This will mean that it’s engaging in a legitimate business which is obviously very important.
If you have a business, you will want to get it online and work on developing an online presence. As more and more businesses are heading towards increased focus on online channels, hiring an SEO agency to help is a very smart thing to do.
However, you will want to be sure to choose the best SEO agency for your business. Understanding it’s services and what SEO is is a great way to choosing the right company.
We hope you learned what SEO companies do and wish you luck with your business.