Top 10 Web Design Tips To Make Your Website Pop
What makes a website stand out from the rest? It’s great if a site can offer fast load times or a user-friendly experience, but those things won’t necessarily leave a lasting impression on the average user. But guess what will? The right web design. In addition to communicating your website’s brand or ethos, the web design should also be appealing; after all, how much time are you willing to spend on a website with an obviously low-effort layout?
In addition to all that, it never hurts to keep on top of trends. Have you ever hopped onto a website and immediately thought “this looks so 2003”? Some trends are overrated, but it pays to keep up with web design trends if you want your site to seem relevant. Some people sift through these trends themselves, while others use web design services to stay on top of their site’s design needs. Whatever your strategy happens to be, here are some of the most popular web designs of 2022.
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10 Crucial Web Design Tips You Need To Use In 2022
1. Minimalism
Whether your brand is playful, austere, or something else entirely, a minimalist web design can project confidence and a let’s-get-down-to-business attitude. If you’re using a minimalist design for your website, each element has a purpose; users won’t get lost amongst flashy graphics or animations. There’s certainly a place for more visually engaging web designs, but then, sometimes less is more.
2. Non-traditional scrolling techniques
If you’re using the average website, you’ll do a fair bit of vertical scrolling in order to access more content. But finding the right web design is all about setting yourself apart from the pack, right? With a site that uses horizontal instead of vertical scrolling, you can provide a fresh user experience – without making users feel like they need an engineering degree to figure out what’s going on.
3. UX-driven animated lines
People have been using lines, arrows, and other geometric designs to provide directions for years – and now they’re using something similar in their web designs. Interactive lines, like the ones you’d find in scroll-triggered animations, make a website both easy to use and engaging. Imagine you’re scrolling through a website, and you don’t just find the menu you were looking for – you also find eye-catching animations literally pointing the way.
4. Cartoon characters
No, you don’t have to put Bugs Bunny on your website’s homepage – this type of web design is a bit more subtle than that. Putting an illustrated character on your homepage can lend a personable feel, and it’s also great for a “call to action” element that doesn’t feel overbearing or cheesy. Another plus is that illustrations tend to load much faster than photos, which never hurts.
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5. Super-sized fonts
There’s nothing like gigantic titles on a page to get the message across. A lot of people don’t have the time (or attention span) to figure out information-dense content, even if it’s actually interesting. If you splash your titles across the page, though, people will know exactly what to expect without having to dig for the information themselves. It’s a little like minimalism – just bigger, and with occasional sub-text copy to boot.
6. Creative color branding
It’s easy to get users to subconsciously associate products or services with a specific color, plus it’s an elegant way to make each aspect of your website memorable. Just look at the Microsoft family of products: each one (Word, Excel, PowerPoint, etc.) is strongly associated with a different color, which adds a lot to overall brand identity. If you do the same with your website, the color associations will probably stay with users longer than anything else on the site.
7. Embedded videos
You know how a picture is worth a thousand words? Well, just imagine how many words a video is worth! Embedding a video on your website’s home page doesn’t just provide a bit of extra entertainment. It gives users insight into who you are and what you have to offer, without bogging them down in too much detail. It also sets the tone for the rest of the website – greet users with a well-made video, and they could be more likely to explore other parts of the site.
8. Rotating animations
With rotating animations, users will see a new home page design with each visit (or each time they refresh the page). Branded videos are a great way to communicate your brand’s aesthetic, but what about having several of them for the same page? With rotating animations, you can get the message out while also keeping users coming back for more.
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9. Monochromatic web designs
Color can be quite the attention-grabber, but consider what happens with the absence of color. A monochrome color scheme can be quite striking as well, whether you’re selling bespoke furniture or flood insurance. You could even contrast monochrome and full-color sections of your website, like what you can find on JETA Corporation’s site (web redesign by WebCitz). Users land on the stylish monochrome home page, but scrolling down reveals full-color photos that illustrate their company’s vision.
10. Customized illustrations
With Google pushing for snappy load times, increasing numbers of websites are favoring illustrations over photographs due to improved loading speeds. Plus, an illustration that was made specifically for your site will ensure that users don’t get that “stock photo” feel that so many websites convey. If you’re willing to pay a bit extra for a high-quality image that appears only on your website, users will see that you’re serious about the way you present yourself online.
Which one of these designs would you go for?
Whether you’re looking to update your already-established website, or you’re developing an online business venture for the first time, the perfect web design exists – you just have to find it! (Or get an expert to find it for you.) One thing’s for sure: there are plenty of options to choose from! It’s pretty much just a matter of time before you find the right web design for your site.
