What You Need to Know as a Startup in 2019
Do you want your business to be a leader in the business world? Well, good news, it’s not impossible! You’ve probably already thought about what strategies to use and how to execute them in order to be successful; you’ve most likely consulted price, means and viability, which is totally valid and necessary.
However, if there’s something you should definitely consider in 2019 is: digital marketing.
You may ask, “Why?” The answer is adaptability. In a different and former context, business owners would invest in offline methods as in lack of the usage of modern technology, such as: banners, billboards, radio advertisements, t-shirts, among others.
Nevertheless, just as times change, the way you introduce your business to the world should too.
This is what you need to know and can apply now on:
1) Create a website for your business
By creating a website for your business you’re instantly generating a place for it to be known, as you’re also providing the opportunity for your business to supply the needs of everyday online users with your products and/or services.
You have to keep in mind certain aspects when creating your website, such as an esthetically decent design and relevant content, you can seek a web design agency to help, this agency can create a good website that will bring you more customers.
How do exactly people find your website? For this, you can use an online digital marketing method called SEO.
SEO stands for Search Engine Optimization and it’s a set of actions aimed at improving the positioning of a website in the list of results of Google, Bing, or other search engines.
So pretty much a very efficient resource to make your business stand out from others when searching on the web.
How does SEO work?
If you want your website to be on the top of the results in any search engine, it should for sure have these ingredients: keywords, good quality pictures and/or videos, links, good extended information (between 500-700 words), the name of your business or anything related to it in the domain of your webpage, social media and constant updates.
This way your website will have more chances to appear first on the browser search results. Furthermore, want to know what makes SEO even better? It’s free! (Well, free if you have the background and training to know how to implement a strategy inot your SEO efforts!)
However, although applying SEO can be free, you will probably need to hire an agency for best results. SEO may not cost much to those who know what they are doing, but it does take a huge level of skill.
Don’t miss the opportunity to partner up with a SEO agency for better website ranking results. You won’t be disappointed!
To find out more about SEO, read this blog post by Moz.
2) Online ads
Have you ever heard of the term SEM?
SEM stands for Search Engine Marketing and it involves buying PPC (pay-per-click) ads that display on a search engine results page. Ads may be placed through Google Ads, Bing Ads, or other search engines.
Yes, it is basically the same as SEO (Search Engine Optimization) except this time it’s not free. However, it definitely is a faster and guaranteed way to acquire more traffic to your website.
3) Email campaigns
A way to benefit your business from the traffic that goes onto your website is by having a newsletter subscription option. Thus, you will be able to keep contact with those who could be potential customers.
Internet users receive multiple messages every day, why should yours even matter to them? You must bear in mind that email campaigns are not just about a piece of text or information promoting your business, email campaigns are about creativity, strategy and availability:
- Start off by naming the email campaign: it should call people’s attention right away, so keep it interesting, concise and clear.
- Don’t be afraid to use images, graphics and colors: when you use these tools you make your email more attractive to the eye of the receptor while you’re also supporting the written part of the message with visual help.
- Sometimes less is more: it’s an email campaign, not a script. You can use a fair amount of information without making it too long or explaining it with too much detail, you can do it!
- And finally but not least… make it electronic device inclusive: what does it mean? Simple! Just ensure that your emails can be visible through all electronic devices: desktop, tablet, and smartphone.
“Email campaigns that are designed for mobile devices are especially important — a quality known as ‘responsive design.’ In fact, 67% of emails today are read on either a smartphone or tablet”.
To find out more about Email Marketing, read this blog post by HubSpot.
You’ve learned valuable, useful and effective methods to make your business become more competitive in the business world. Consider these ideas today and you will not regret it at all!