The Smart Ways to Grow Your Youtube Channel
(This is for people who are experiencing difficulties growing their channel or doesn’t know where to start)
This article has been contributed by Jennesa Ongkit.
YouTube’s popularity blew up with over two billion users. It’s no wonder that more and more people are turning to YouTube as their primary video source for information, entertainment, and education. This means that YouTube can be a great way to get your content seen, but it also means that it’s difficult to grow on this platform.
Many videos are uploaded every minute, and many people use different methods to rank their videos higher in searches. There are many ways to increase your views on YouTube, but if you’re new to the game, it might be hard to know where to start. In this blog post, we will cover some of the best and smart ways to grow your channel. Keep reading – this might help you get started and also help you get more business in the process!
1. Be unique in content
Video content is a critical component in any marketing strategy. But, the challenge with video content is to find something that made you distinct from everyone else. You can’t just keep doing what everyone else is doing. You need to do something different if you want to be seen at all.
The following are tips on how to be original in your videos:
- Understand the importance of creating authentic content
The importance of creating authentic content in the digital age is undeniable. Not only does it provide a more personalized experience for your customers, but it also keeps them coming back to see what’s next on your channel. Creates an emotionally driven connection with your audience, making them want to watch more videos and share posts with their friends. And when they do share posts, you’ll get even more views!
- Determine your target audience and what they expect to see
Have you ever considered who you want to target? It is important to know what your audience expects to see on your videos if you have a channel. You will need to custom your content for them so that they return again and again.
- Research popular channels that are similar in style or type
It’s a great way to understand the trending topics or genres in your industry. You can tell a lot about what people want to see by studying video content within your niche. But remember, when you’re creating content for YouTube it is important not to copy someone else’s work – you’re just there for your research.
Be unique. Make different edits that no one has seen before and be creative with what you do.
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2. Add an intro video
Adding an intro video to your channel is also another great way that will grow your channel and harmonize it with your brand identity. It is very important for the first impression of any viewer, so it’s crucial that intros are planned carefully.
You may include the following:
- Introduce yourself
Introduce yourself first, followed by what you do. This is especially important if it’s your first time uploading content on YouTube. For example, you might want to say ” My name is ____ and I upload weekly videos about ____”.
- State your channel’s purpose
It’s good to let your viewers know the purpose of what you’re creating on your channel. For example- if you’re creating a YouTube channel as part of the marketing for an SEO agency, you want to be sure your intent is clear.
This will leave them with a more positive feeling of what your channel is about. It’s also a good idea to add what other videos you have uploaded, such as your most popular ones.
- Inform the viewers of your upload schedule
If you upload a new video every week, let people know to grow your channel. You can also add when the next video will be uploaded and what time zone you’re in.
3. Make sure your videos are clear, concise, and easy to understand
Video content becomes a lot more powerful when people can understand what is being said or shown. You might have the best visual effects, but if your audience can’t make out what’s going on, you won’t get results.
And here are some of our pro tips to help improve the clarity of your video:
- Focus on one idea per video
Make sure every video has one main objective. If there’s no objective, people won’t know what your post is about so it won’t get seen. Once you have the right idea, use videos to tell a story about what you’re discussing. Carefully plan out each step so that everything remains cohesive. Your viewers will definitely thank you for it.
- Use captions or subtitles to make sure everyone understands what you are saying
Add subtitles or captions to make sure all of your audience can understand what you are saying. In fact, many people will prefer to read the subtitles as they watch rather than listen – this is a great way to include everyone! And since YouTube now has automatic captioning, it’s easier than ever to add these.
- Write out your script before recording so that you can edit it later if needed
Ideally, writing a script for your video will help you plan out how you want things to go down. It will be much easier once you have everything planned out and know where each section of the video will lead into another. If something doesn’t fit in with your original plan, don’t hesitate to change it up so that the flow is right.
- Avoid slang words and phrases unless they are used in the context of the video’s topic
Slang words and phrases tend to come off as unprofessional. While it may be fine to use them every once in a while, overusing this type of language can become distracting to your viewer. The goal is to make them focused on what you’re saying, not the way that you’re saying it.
4. Use a catchy title and an engaging thumbnail
Viewers will want to click on your video if it has a catchy title and an engaging thumbnail. These two things can be very important for enticing people to watch so you need to make them as good as possible.
Check out some helpful tips below:
- Use the main keyword in the first few words of the title
You want viewers to see what your video is about quickly and you can achieve this by making sure your title is as descriptive as possible. Your main keyword should be the first few words of your video title so that people can see what it’s all about at one glance.
- Use the correct thumbnail to engage viewers
Creating an engaging thumbnail takes some experimenting, but with effort and time, you’ll get it right. The thumbnail should accurately represent the content of your video. If you’re running a gaming channel and uploading a Minecraft Let’s Play, it makes sense for you to use an image that represents video games.
5. Don’t forget about keywords! Include them in titles and descriptions of videos
The problem many marketers face is that they forget about keywords in video titles and descriptions. Keywords are important for SEO purposes and help viewers find your video on YouTube results pages. If you want more views on your videos, make sure you include them.
Check out some of the helpful keywording tips below:
- Figure out which keyword phrases are most relevant to your videos.
For example, if you are creating a makeup tutorial, “makeup transformation” might be one of your keyword phrases. Make sure to use them in titles and annotations. It is important to consider how people will search for your videos so that your video can be easily seen.
- Do not stuff your keywords everywhere.
Doing this too often can make a video seem unnatural and rank lower in YouTube’s algorithm. Drop them in where they sound natural so that it doesn’t seem too forced.
- Use a keyword planner tool to find related keywords.
YouTube has a free online tool called the YouTube keyword planner where you could search for new phrases. It will give you an idea of how many people are searching for terms related to what you’re discussing. The more searches the term gets, the better.
6. Engage with your audience
The people who watch your videos are the ones who make it possible for you to do what you do. Viewers want to know that they matter and can contribute to your content, so make sure you give them ways of doing so.
Here are some of the ways you can engage with your audience:
- Ask questions or try to get viewers involved with your content.
Ask your audience questions about what kind of posts they would like to see in the future. This is also a good way to keep their attention and encourage them to check out more of your work.
- Shoutouts and shoutouts!
Shoutouts help to boost engagement and encourage viewers to respond. Whether you want viewers to share their opinions or ask questions, it’s a good idea to create opportunities for them. Make sure you interact with them as much as possible so that they know you’re listening.
- Reply to comments
Make sure to reply to every comment. When you take the time to do this, viewers will feel much more appreciated and understood. This is a great way to encourage them to keep engaging with future videos.
- Give them the opportunity for feedback.
This lets their opinions be heard and allows you to learn what you need to work on. This information will help you figure out what your audience likes and dislikes. You can use that data for future videos or your next product launch.
7. Include a call-to-action at the end of your video
A call-to-action at the end of your video is an easy way for viewers to take action and help support you. The best time to include this in the video is right before it ends. This will leave viewers with a sense of urgency and encourage them to do something after viewing. You may also want to include it as an overlay or subheading on-screen during the video’s main points. If you have enough time, try including both.
Below are some of the CTAs that you can use in your videos.
- “Subscribe to our channel!”
This is the most obvious and standard type of CTA. It reminds people to subscribe and should be used in almost all videos. This also lets viewers know that there will be more content coming their way soon.
- “Click here to give it a big thumbs up!”
You could also try using a video-specific CTA if you want to get more views. You could ask viewers to like or favorite your video. If your video doesn’t get many views, this might be a good option to try.
- “Share this video with your friends”
If your viewers want to share the video with their friends, they could use this CTA. It will remind them to tell their other friends about it and get their views.
- “Like us on Facebook” or “Follow us on Twitter”
If you have a Facebook or Twitter account, you could use those as CTAs. This may be a good option for people who want to feel connected to your brand.
- “Visit our website for more tips!”
This type of CTA may be most effective if you want to get viewers to take immediate action. You can use your website as a way for people to learn more about the topic or check out your other videos.
Growing your Youtube channel is no walk in the park. If you’re serious about growing your channel and want to see results fast, you will need a team behind you to help promote it. There are many experts in the field of video marketing who can help grow your channel to new heights. Try hiring an agency to take over for you and get more views fast.
This blog post has covered some of the smartest and most effective methods for doing so. Whether you’re new to video content marketing or an expert in the field, we hope that these tips will help you. In this ever-changing platform, it’s important to think about how people interact with videos in order to increase views.
Make sure you create unique video content by coming up with new topics or angles on old subjects. See to it that your intro video sets the tone for viewers before they even start watching; be concise and clear in what you say; include keywords throughout titles and descriptions; engage with your audience through comments or mentions, and end each video with a call-to-action. Hopefully, we’ve helped get you started on growing your YouTube views and subscribers. Now start and grow those numbers!
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It’s important to understand the smart and effective ways to grow your YouTube channel. However, it’s also important to note that not everyone has the time to grow their channel on their own. Hiring a marketing agency such as Bizmap LLC is a great step to growing your YouTube channel by properly optimizing it and ensuring the SEO is excellent. In addition, Bizmap LLC works with many different clients on their digital marketing strategy and is one of the best marketing agencies in New Jersey. If Bizmap isn’t a fit for you, you can also determine which marketing company is best and do a little research to find an agency to grow your YouTube channel.
Jennesa Ongkit is part of VEED.io – an online video editing tool. She loves to learn the latest trend and share it through her writings. Her favorite topics are social media, startups, and travel – not always in that order.