What is SEO? I know many people would like the answer to this question! Here is an infographic that explains SEO and breaks it down into 4 easy steps.

1. Keyword research:
Every SEO campaign begins with keyword research. Your SEO agency will analyze keywords to use to drive traffic to your website. Keyword analysis is done with keyword difficult/competition as well as average monthly searches in mind. Tools are used to retrieve all of this data.
2. On-Page SEO:
This is the technical structuring of data on your website to make it easy for Google to crawl and understand what your site is about.
3. Local SEO:
This includes directory submissions, google my business and other things that will increase local relevancy of your business.
4. Off-Page SEO:
Off-page SEO is extremely important. This is the link building process to drive traffic to your website.