How SEO Works (and why you need it!)
Here’s Why You NEED SEO!!!
So you’ve come to learn the mystical world of SEO?
You’re in Luck!
Today I’ll show you exactly how it is in the world of SEO!
If you are a business then it is especially important to learn as you can start using it to monetize results.
Let’s go over the basics:
WHAT DOES SEO MEAN?
SEO = search engine optimization.
You can think of optimization as utilizing certain tools. Tools that will improve your listings on a search engine.
Today we will be specifically referring to the massive search engine known as Google. I don’t know if you’ve heard of it!
The Editor
Sometimes it’s best to think of Google as an editor at a newspaper. When you get on Google, their algorithm decides where to place the website based on a myriad of factors from keywords, to content, to page views.
SEO Gives You The Tools To Improve Your Business Search Results
When you use SEO, you essentially alter the site and what’s happening around it. You change the structure of the website itself, and you cause other online sources (such as blogs, directories, and social media) to create signals that point directly to your website
Now, we’re going to get into the nitty gritty. The little things that make it all add up!
There Are Four Categories To SEO
Optimizing Keywords
Google, just like a physical directory, has categories that are built in to consolidate and find information faster and more efficiently. So also like directories, Google uses keywords as a tactic. When finding out what keywords to use, an SEO agency will ask these questions:
- What kind of style of keywords will customers be using.
- Is there a specific location that the results should target (You don’t want to browse Los Angeles hair salons when you’re in New Jersey!)
- What is the crux of what the person wants with this search result.
From there, every word that is searched in the search bar is analyzed by Google.
On-Page SEO
If you think of your website as a physical location. Google needs to make sure that your website is user friendly, well designed and meets quality standards. The same as a city council sending food inspectors, making sure permits are in order, hearing complaints if there have been a rise of problems with your business, etc. If you have a website built so that the walls are falling down and the cash register isn’t breaking anytime soon, you’ll be good!.
Hiring a web design agency in the best interest of someone looking to increase their online business significantly. They are experts in code and other parts of the website infrastructure.
Main keywords and other keywords are unique to a page, so when the first two elements out of the four are combined it can result in different pages of website ranks at different levels. It’s always a good look to have most to all pages on website ranking highly. If we go back to the physical store comparison it’s aspects of your store coming together that make people interested. If the store has a good atmosphere, a good selection of items, in a nice building, with good customer service and an easy way to make payments you’re probably in pretty good shape. That leaves us to help improve the location!
All web elements can then be optimized with other LSI keywords.
On-page SEO includes:
- Page title
- Meta Description
- URL structure
- Page speed
- Image optimization
- SEO content
- Keyword density
- H1-H3 headings
Off-Page SEO
Think of off page SEO as your marketing and distribution chains. For a business to run properly you need that local jersey wholesale, good posters, good standing with the landlord and bank.
In the world of off page SEO, factors can include social media signals, backlinks, referring domains, and press release distribution. Ai is quickly changing this, but like any job, learning the fundamentals never hurts!
Local SEO
Local SEO is, as you would guess, VERY important to local businesses. If you have searched for anything logical recently you have probably seen a drop down for information in the middle of the page that includes a lot of important information about whatever you are searching. This is called a “snack pack” or “3 pack”. Think of it as when you ask a friend what the best burger shops are in New Jersey. There are probably about three that your friend would speak highly of, and have some more information on (location, phone number, what else they sell besides burgers). This is consolidated in Google – except Google is that friend. The 3 pack is important because a lot of times it is the first clump of results people look at when deciding where to go or what to buy.
Local SEO Elements Include:
- Google my business optimization
- directory listings and citations
- reviews
- location specific pages
It’s Combination That Makes the Numbers Fly!
As most business owners know, when a couple elements of your business are lacking it can tank the operation. When all the elements are working together is when something truly magical happens! In this same way you need to have your harness fastened to climb up the ranks. In doing we highly recommend hiring an expert that knows the ins and outs of SEO and how they can help you succeed
SEO requires a patient practice to fully learn the elements and we imagine you are quite busy running your business already to take up a separate job! Not to mention the changing landscape in which it exists. When you fully learn one part it may not be as relevant anymore.
But with diligence you will see an inspired increase in traffic to your website, and with any luck to online purchases!
End of Story
SEO is a mess to explain! This being said when the elements are understood they come together nicely, and can give you the tools to grow your business quicker than you ever dreamed possible. The future is online, and bringing your business not just up to speed, but in a way the exudes quality and competency is so important.
For all the little pieces it takes, it may not be soon that you will fully understand it. Educating yourself is a great first step in climbing up the online food chain. We hope you learned something informative and perhaps necessary and would love you to reach out to NJ SEO Bizmap LLC for a FREE consultation today!