Is On-Page SEO the Same as Technical SEO?
If you’ve wondered whether on-page SEO is the same as technical SEO, this blog will answer the question. SEO is generally known as “Search Engine Optimization.” This involves making sure that a website ranks high in search engines, and continues to do so over time. But there are different types of SEO functions that a person or business can use. Two of them are on-page SEO and technical SEO. Both are needed to attract an audience using search engines to find information online. But both are different in their usage for website owners, particularly business owners.
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What Is On-Page SEO?
On-Page SEO involves optimizing a website to ensure that it ranks higher in search engines. It involves a person, or likely group, putting in work to make sure it continues to rank near the top. This will generate a steady stream of traffic. A visitor can stumble upon one user’s website first with careful on-page SEO usage.
On-Page SEO involves using actions typically considered whenever the “SEO” acronym is mentioned. This includes keeping site content updated to make it easier for visitors to find a page. It includes keeping that audience to have them revisit the page when updated. Doing this involves using keywords to ensure the site ranks at or near the top in search engines. The keywords should be used in good and quality text crafted to keep an audience reading.
The content should be unique or crafted in a unique way. It should be content not found on other websites. The content should be relevant to the reason why the user searched for the website in the first place. If a person likes the content, they’ll continue visiting the site. The text should include links to other pages on the website and to other sites when relevant.
The posts or articles on a site should include meta descriptions to inform users of what they’ll read. Images should be used in the text to keep visitors interested in reading and continuing to scroll. The website owners should engage with the audience on occasion. The visitors might have questions, after all.
What Is Technical SEO?
Technical SEO involves making the site work well. The site should have good content, yes. But that won’t matter if the visitor doesn’t like the experience of using the actual website. Technical SEO is necessary for creating a pleasant user experience.
When a user clicks to visit the website, it should load quickly. Not maintaining page speed can result in the visitor not clicking many links on a page. It could result in them not making it a habit to revisit the page. At worst, they could change their mind and not visit the page at all if it loads too slowly.
The design of the overall website is important. The visitor should know what kind of site they’ve clicked on within seconds of landing on the first page. The site design should make it easy to visit one page after the other. A revisiting user should remember where to return when they revisit. The categories on a website should be simple and easy to follow, and easy to click.
Technical SEO also involves making sure the images are formatted properly. If a site includes thumbnails that can be clicked to create larger images, they should truly be smaller images. Simply cropping down a larger image can result in that small picture taking too long to load. This can give the visitor the impression that the overall site is slow and improperly formatted.
Links and images on the website should work. Technical SEO involves making sure no parts of the website are broken. It doesn’t present a pleasant experience if images have a small “X” in them. It’s similarly unpleasant when a link goes to a 404 page. It’s much worse if that error page is attached to the same website.
It’s important that the website work on as many browsers as possible. The site should run properly on mainstream browsers like Chrome, Edge, Firefox, and Safari. The site should also be mobile friendly. The number of visitors browsing websites outside their desktops and laptops is increasing. The site needs a design that can seamlessly carry over to vertical browsing on phones and tablets.
Technical SEO involves much testing to ensure that the site continues to work. This can take time, even with website creation and auditing tools available. But results will make sure the visitor has a comfortable experience while reading and browsing.
On-Page SEO and Technical SEO Work Together
On-Page SEO and Technical SEO have their differences. But both are necessary to provide a website with a quality experience. On-Page SEO is focused on the content the site provides. Technical SEO is focused on performance. The goal of a website is to make sure users visit the website for what they need.
It is ideal when visitors click on links when they arrive to increase traffic on the website and for partners. But they should also have an easy time when they arrive. The site should be simple and clean to read. The images and links that keep them jumping from one page to another should work and load quickly. The user should be able to read the site through larger browsers and smaller mobile ones. The site should look and perform adequately in both desktop and mobile formats.
PRO TIP: But before you start, check out our post on how SEO can help your small business in 2023! We know it will shed light on the topic!
Conclusion: Is On-Page SEO the Same as Technical SEO?
The answer to whether on-page SEO and technical SEO are the same can be answered quickly. They’re not the same. But both work together to provide a pleasant browsing experience for visitors. The actions a website owner must take to ensure a pleasant user experience are complicated. But they’re necessary actions for owners who wish to provide websites with much content. They’re also necessary for businesses with items to sell. Focusing on both equally will increase the chance of a website ranking through searches. This clears up any confusion about whether on-page SEO is the same as technical SEO.