Is Google Ads a Good Marketing Strategy For Contractors?
Are you wondering is Google Ads a good marketing strategy for contractors? Then you’re going to want to read this post!
Many Contractors Use Google Ads
As a contractor or independent business venturer, you want to generate revenues and someone tells you to try Google Ads, but you’re not sure what they are and if they’re worth it. You don’t have a lot of money to spend as a new business operator, so you can’t just be throwing money around.
In researching Google Ads, you find out that it’s a platform where you can advertise, and you pay for each click. Your ads show up on Google and the platforms of its partners. When someone searches Google for something related to your business, with keywords you establish, your ad will appear near the top of the list so customers will see it as one of the first few options. This can attract a lot more customers than you realize and help you to gain new customers quickly. Then, it’s your job to keep them by doing great work for them or give them the product they want or whatever you’re trying to do by reaching out to them.
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There Are A Variety Of Different Google Ads Available:
App Ads
This type of ad is used to sell mobile apps and will be shown if you choose on the Google Play Store. You can also select options to have them appear on other apps as part of the Google Display Network. You should consider having a mobile app as part of your website so that people can download your app and easily use the features to reach you better or access whatever you’d like, creating a better user experience, which should always be a goal.
Display Ads
Ads that display on various Google Display Network websites can be shown to specific audiences and are great to establish your brand. Make sure your message is easy to read and clear, not bogged down by too many images or too fancy a font that is hard to see on smaller screens. Remember, people will be viewing your ad on a variety of screens, so account for that with simple, effective graphics, logos, and fonts.
Search Ads
This type of ad shows up when certain keywords you establish that are associated with your business are searched. These text ads are usually shown at the top of the screen when the results appear and many people click on those first.
Video Ads
Ads in video form shown on YouTube and TikTok and other similar platforms can be used to show your product or service to a bigger audience since these platforms are increasingly popular for more and more audience segments. They are particularly effective for reaching younger customers as those under age thirty use them much more than those over this age.
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How To Attract More Customers Using Google Ads
Determine Your Best Customer:
Research and thoroughly understand who your ideal customer is. What do they need? What do they prefer? The better you know them, the better you can target them with ads that are seen in places where your ideal customer will most likely be looking. You need to know them to know that. Why waste time and money and effort advertising in the wrong place?
Tell Them What Makes You Unique:
Clearly communicate over and over in different ways what makes your business better than your competitors for them. What makes you stand out? By creating this succinct statement and putting it into everything, you will attract potential customers who understand who you are and what you can do for them. Don’t beat around the bush!
Limit Your Campaign Amounts:
With Google Ads, you will have campaigns and you need to limit how much you’ll spend, or it could get out of control. Setting a proper budget will ensure you stay within your overall expense limit so you actually realize a worthwhile profit.
Set Up Your First Campaign:
Start by choosing a display, video, search, or app type of ad (see above). Then, you need to adjust whom you plan to target and make the ad itself.
Strategically Monitor Your Campaign Performance:
It is imperative you watch how your campaigns are doing to make sure they’re doing as well as possible, examining the data you’ll find for each campaign to see if any adjustments are needed to maximize their performance. By consistently looking through your data and adjusting various items to give a better result, you can improve your return on what you invested and attract more jobs.
Give Google Ads A Try And See If You Get More Construction Jobs!
If you’re not sure if Google Ads is good for you, try it for a month or two and see if your revenues increase. Weigh that against the cost and see if it makes sense. If done effectively, it should assist you in gaining more business as a contractor.
Choose Bizmap For Google Ads For Contractors
Choose Bizmap today if you want to try out Google Ads! We are a local Google Ads agency that provides a range of marketing services and specializes in working with contractors just like you! We provide marketing services for contractors, roofing companies, construction companies and more – so reach out to Bizmap today!
Conclusion: Is Google Ads A Good Marketing Strategy For Contractors
Reach out today and get started. We hope this post has been helpful and now you should know the answer to your question: is Google Ads a good marketing strategy for contractors.
