How To Get New Clients For A Law Firm
Do you want to know how to get new clients for a law firm? Read this post – we’ll explain everything!
Every business starts from scratch, and law firms are no different. Even the most successful firms began with at least one person, a law degree, and the idea to succeed. Although each took its own path to triumph, they all followed some basic tenants.
If you are an attorney beginning your career or looking for new clients, it’s essential to know what all of these firms had in common to end up where they are. Every business wants to know how to get new business and thrive in today’s competitive market.
Let’s take a close look at these crucial traits you’ll need to get new clients for a law firm and some of the online and offline strategies that work best!
Tips For Getting New Law Firm Clients
Networking has been around in one form or another for thousands of years. It sustained the test of time for one reason, it works. Networking with others to find new clients crosses over into whatever product or service you offer. The key is to network with the right people.
For a lawyer, the right people to network with will count on what type of law you practice. With so many different fields lawyers specialize in, networking comes in many forms. Here are a few types of law attorneys practice:
- Bankruptcy Law
- Criminal Law
- Corporate Law
- Civil Rights Law
- Entertainment Law
- Environmental Law
- Family Law
- Maritime Law
- Real Estate Law
- Personal Injury Law
- & More
These different types of practices have a wide range of networking requirements. For instance, if you’re looking for clients in criminal cases, you can register your firm with the local court system and join criminal law organizations in your area. Another example requires a corporate lawyer to join groups and organizations where CEOs and COOs congregate.
Law firms are different from most other industries. A window salesperson is allowed to come to your home and talk you into purchasing from them. Most states have rules about “ambulance chasing” that do not let attorneys solicit personal injury victims.
Since clients are the ones who find lawyers for themselves, having a place to locate you is important. In the past, the yellow pages were the place to find an attorney, but this has given way to online searches. Even if a potential client already has an attorneys name, they will usually complete a search to learn more about them. If a firm does not have an active online marketing plan, its business will suffer.
It’s crucial for every law firm to hire an agency for web design services. While not every web design agency works with law firms, you can pick and choose by searching through your agencies portfolio. In addition, many agencies such as Bizmap LLC, will offer a free web design analysis as part of their consulting process. Bizmap is a great agency that works with a number of law firms just like you!
PRO TIP: Read this great article called how to find new customers and increase sales. You can apply some of the info to your law firm too!
Local SEO Rankings
Setting a website up for a law firm is only the beginning of driving new clients. Having a presence online does no good if no one can find the firm’s site. Think of the old saying, “a needle in a haystack.” With millions of websites out in the world, something needs to drive traffic to the law firm’s new site.
Did you know law firms are one of six local businesses that benefit more than others from local SEO? SEO, an acronym for search engine optimization, is used both globally and at the local level. Using SEO services get a website ranked higher on the Google search engine. A law firm that ranks higher will display above its competitor’s sites on the search page. This creates a huge advantage for local companies competing with one another.
Most people choose a company to do business with who are listed near the top of searches. Are law firms who rank higher better? Who’s to say, but there is a psychological effect for those choices based on who is first in search results. Properly placed SEO friendly material has enormous benefits to local companies over a long period of time.
PRO TIP: Read these articles listed below if you want more information on SEO. In addition, request a free SEO audit of your website to get started with the best SEO agency for your law firm!
- When is SEO important?
- How much does SEO cost?
- How web design affects SEO
- Why your website doesn’t show on Google
After someone searches for an organization’s website, a step that takes place is commonly to read customer reviews of their service or products. People have become adept at viewing reviews and picking out the ones that either give them trust in the organization and those who don’t.
A good idea is to ask any current and past clients to give the law firm a written review for their site. As long as it’s not too much trouble, most clients will perform a review. Positive and negative reviews always appear, as not everyone finds happiness in their results. The critical thing to remember is that no review should go unanswered without a positive answer to each one.
Follow these three examples when giving feedback to reviews.
- Positive Reviews: Thank the reviewer and let them know the firm is ready to help them again if ever needed.
- Mid-Level Review: This review has some things the client liked but also stated something that could have been better. For this type of review, thank the reviewer for their input and let them know the firm will take a deep look into their suggestion.
- Negative Review: If the law firm believes it is at fault, apologize for the client’s unhappiness and let them know the issue was addressed. If it is a negative review the firm does not agree with, do not argue back in the review. State that the firm does not agree with the negative review points and wish them luck somewhere else.
The point to take away from reviews is they need to show that honest people answer any negative reviews. A good firm will mostly gain good reviews, but the occasional negative one will appear. Before hiring a firm, people who read reviews understand this and will discount negative reviews if answered appropriately.
Everyone understands what basic advertising means. A product or service is marketed, almost always for a fee. What they may not know, however, is how many types of advertising exists. Marketing comes in many forms, such as:
- Traditional Print Advertisements: Traditional print advertisements include magazines, newspapers, and other paid ads. As most know, these advertising venues are becoming less effective every day.
- Signage: Advertising on signs along busy roadways is an example of using signage to gain clients.
- TV & Radio: These two traditional media outlets have been around for years and have effectively gained clients for law firms. The downside remains that these advertising types need a large budget to work.
- Online Paid Ads: There are two types of online paid ads that we will cover deeper. PPC and banner ads.
Pay Per Click
PPC or pay-per-click ads use a service like Google Adsense to place ads on sites where potential clients can find them. These types of ads are cost-effective because the firm only pays each time an ad is clicked for viewing. The thought behind the concept says that most people will not click on the PPC advertising unless they are interested in hiring an attorney. This makes this type of advertisement budget-friendly since the firm only pays when the ad is clicked.
Using banner ads takes place when a law firm finds a site owned by someone else to advertise on. Closer to traditional advertising than online ad services, the firm chooses a site with a large amount of traffic and, hopefully, close to its industry. A forum on real estate law with a lot of traffic is an example of the type of site for this style of advertising. Like with traditional print advertising, the firm pays a fee to place a banner type ad for a specific period of time.
Paid Advertising VS SEO
Both paid advertising and SEO have their place in the online marketing world. They each drive clients to your firm, just in different ways. Paid advertisements will gain clients in the short term for a price, but when the ad ends, so do the new clients. SEO, on the other hand is the long game of gaining new clients. Using SEO keywords in the firm’s website content and blog articles is much cheaper than paid ads and never ends.
A budget that consists of both paid advertising targeting specific clients and a committed local SEO campaign builds a strong pool of new customers.
Our next way to get new clients stays within the world of media. Social media is not only for keeping up with old high school friends. Today, it is one of the most potent ways to get a message out to the public. This is essential, especially when the message is getting new clients.
Social media like Snapchat, Twitter, Facebook, Youtube, TikTok, and others are similar to a website but much different in what you do with them. These types of media are all about engaging with the public and having interaction with them. When combining social media together with a website, a law firm creates a dynamic system to find new clients.
Using all of these smart techniques will combine to build a law firm’s clientele. The important thing to take away is to experiment with each and find what combination works best. The goal of any law firm is for success in its area of expertise. Gaining new clients and winning cases for them leads to further successes. Local SEO, interaction with the public through social media, and creating an invitation through reviews, combine to give firms a pathway for getting new clients.
We hope you have learned more about how to get new clients for a law firm and wish you luck on your journey to success!