How To Get A Business On Google Maps
EVERY COMPANY WANTS TO BE LISTED LOCALLY! (HERE’S WHY)
How to get a business on Google maps is a vital question that must be addressed if you are a small business owner. Why? Because one of the few ways a small business can compete with other firms in its industry and in the same locality is by dominating local search. Read more about local search marketing here.
Additionally, a business can employ local optimization techniques to increase visibility and local exposure. This is a very wise thing to do if you have a business and want to rank it locally.
And this is simply what Google maps hands over to you to be able to do for your business! With the help of a business SEO services (or on your own) you can get your company on Google maps! And it’s as easy as 1-2-3! NO JOKE!
Let’s start by taking a look at the screenshot below. At the top of the Google search page you see, you notice Google adwords PPC ads at the very top. Directly beneath that, you will see the Google maps 3 pack, which is what we will be talking about in this post. So this is the place to start if you were wondering how to get a business on Google maps!
The Google maps 3 pack is where you will see the local search results. These local search results relate to your search query and locality. The only way to be in local search results for a competitive phrase is to optimize your website properly, optimize your Google my business listing, and show google that you are a legitimate business with reviews and submissions to directory listings.
Reputation management might be essential for review prompting and the development and engineering of your online presence. Additionally, it’s essential that name, address and phone information (NAP) is all consistent on your website and all business listings.
So let’s get right to how you can get your business listed. You can easily get your business on Google maps through the ‘Google My Business’ GMB service. Optimizing your business is vital as well – (but that’s something to enlist an experienced SEO agency to do). But creating a GMB lisiting is pretty easy to do.
GMB (or Google My Business) is a free service by Google to help small businesses get their business seen online. GMB serves as a tool through which Google manages a local business’s information on its various platforms such as Google maps and Google+.
When you get your business listed on ‘Google My Business,’ your business appears in Google’s local search results. This will happen when people search for a specific business or the broad category under which your business is listed in your locality. Although it’s easy to get your business listed, it’s equally important to do it right. So optimizing your Google maps listing properly is essential.
How To Set Up A Google My Business Listing
STEP 1: GO TO ‘GOOGLE MY BUSINESS’
The first step is for you to go to Google my business dashboard after you have logged in with your Gmail account. The Google account must be associated with the location of the business you want to add, so you might want to create a new Gmail just for this purpose.
If you need to create a new Gmail account, click on ‘Create Account’ and follow the simple steps to create one. The Google Account will be linked to the Google My Business profile you are about to create.
You will click the “Manage Button” while signed into your gmail account that you want to use for your listing. After that, a page will come up where you will add your business manually into Google. You can look at the screenshot below to see what to expect when you’re adding your listing.
You will be asked to fill in your business’s name. You will see a search bar that says “business name” and the heading “What’s the name of your business” above that. You just add it in exactly as you will be listing it on every other site. It’s very important that NAP are consistent throughout!
If your business has been operating for quite some time, your business is most likely already listed. If this is the case, you will see your business name in a drop-down list of businesses once you enter the required information into the search bar. Ensure the address and the phone number is correct. Click on it and claim your business.
However, if that isn’t the case, click on the ‘add your business’ hyperlink at the bottom of the drop-down.
STEP 2: GO AHEAD AND ADD YOUR BUSINESS
This step would apply to you if you didn’t find your business on the drop-down list. Once you click on the ‘add your business’ hyperlink, you will be prompted to a page where you will fill in your business details. From your business category to your business street address and phone number.
Even though Google will provide you with the options of choosing more than one category for your business. It is advisable you do not select more than one. To ensure better ranking, the more specific you are with your category, the better. You can also choose multiple categories.
If applicable to your business, check the box that says ‘I deliver goods and services to my customers at their location’. Then go ahead and fill in the ZIP codes and city names of the areas you serve.
Check the box to confirm and click ‘Continue’.
STEP 3: VERIFICATION
To confirm you own the business or you’re authorized to make changes to the business listing, you will be required to verify the business. Click on ‘Verify Now’ in your business listing dashboard.
Verify By Postcard
Once you click ‘Verify Now’, you can go ahead and choose verify by postcard option among other options. For this option, a mail will be sent to your business address.
The mail will contain a verification code which is only valid for 30 days. The postcard is a very pretty simple one and easy to miss. So, you’ve to be on the lookout for it. It usually takes 1-2 weeks to arrive.
Once you get the mail, hop on back to your business’s profile dashboard on Google My Business and enter the verification code.
Verify By Phone
This is the fastest way to get your business verified on GMB. You don’t have to wait for weeks like the Postcard method.
You will get a phone call from Google stating your verification code as soon as you choose verify by phone method. Put it down, click on the ‘Enter Code’ button at the top-right corner of your dashboard and enter the verification code. This is how to get a business on Google maps.
You can also verify instantly on your dashboard if you have a domain-based email address that is a match with your business’s website listing domain in Google Webmaster Tools.
After successful verification, review your business information for any final changes and click on ‘Done Editing’ to proceed.
STEP 4: EDIT YOUR BUSINESS LISTING PROFILE
At the top-right side of your business’s profile dashboard is the ‘Edit’ button.
Here, you can do the following:
• add a profile picture, logo, and other images related to your business
• add your opening hours and additional info
• write a brief description of your business
• use the ‘post’ feature on your dashboard to share updates, events, links, videos or photos
Now that you’re ready to dominate search, I hope you thoroughly understood the importance of being listed on Google My Business. And that’s how you get a business on Google maps!