How To Choose The Best SEO Company

how to choose the best SEO company

Tips To Find The Best SEO Company

In this article you will learn how to choose the best SEO company.  Additionally, you will learn a little more about SEO and how it can help your business.  You can begin by reading this article on what is SEO and how SEO works  so you have better knowledge of the subject.  Then, we can get started!

Deciding To Hire An SEO Agency

So it’s time, once again, to make a major business decision.  This decision might really be sink or swim for your company, so don’t take this post lightly.

You need to select a new SEO agency.  There’s a lot of research you will need to do in order to find one that’s a fit. And naturally, the first question on your mind is how to choose the best SEO company for your business.  I will try to explain the process as best I can.

In order to garner an effective outcome for your company, there isn’t a lot of room for error.  Choosing an SEO agency is a long term commitment.  However, if you form the correct SEO association, success can be yours and it shouldn’t be so hard!

 

What Do SEO Companies Do?

 

So now for the interesting stuff.  What do SEO companies do?  Don’t worry, I’ll try to explain!

Well, an SEO (Search Engine Optimization) company provides business SEO services to companies.  The do this to assist them in increasing their online visibility and improving their page rank.

They Optimize Your Website

SEO agencies carefully scrutinize your website content and design.  If you don’t already have a website, it’s important to hire a web design agency that does this!

An SEO company will look at the structuring of your site to determine what changes need to be made.  Their main concern is optimizing your site to benefit most from the search engines.

They Increase Web Traffic

An SEO company’s main purpose, however, is to brainstorm ways of increasing web traffic.  They do this by raising the site’s page rank in the search engines.  All of the strategies they implement to increase rank are part of search engine optimization.

 

Where To Find The Best SEO Companies

 

The number one answer to the question of where to find the best SEO companies is to search for them on Google. Any SEO company worth your time has rankings high enough to be listed on Google.

 

Google is excellent when it comes to helping local companies get more visibility. So if a company has large name recognition locally, this can be a great advantage for them.

However, it’s a bit more difficult when it comes to companies which are strewn over many locations. This shouldn’t discourage you, however.  It is certainly worth giving an SEO company a try if you see that it’s ranking in one or two of its locations.

You can read more about why use Google My Business and how to list a business on Google before we dig deeper.

 

google SEO tablet image

6 Steps To Choose The Best SEO Company

 

If you’re looking for some guidance, here are some of the most important factors for how to choose the best SEO company. Above all, remember that teaming up with an SEO company is a partnership.  It is based on the company’s dedication and skill at meeting your business’s needs.

Additionally, you should be able to trust them to be honest with you.   The company you choose should do their best for your business without using any underhanded online tactics to get you results.

So, let’s get right into our 6 steps for choosing the best SEO agency below.

Step 1: Do a Google Search

If an SEO company is not ranked on Google’s first page, warning bells should go off!  Conducting a Google search is a vital step to finding a reputable company.

Google’s search engine receives more searches than any of the other search engines.  This makes it essential for an SEO company to have their website ranking at the top of Google. That’s the only way they will receive the ultimate in traffic, visibility and sales.

If they aren’t listed there, then they aren’t all they’re cracked up to be.   If an SEO company isn’t promoting itself the way it should, you should see it as a big, red flag.  How would you ever expect a company like this to promote your business effectively?  Read more about how to be found on Google here.

 

Step 2: Look at Case Studies

A case study for an SEO business is basically a report.  It explains how it successfully accomplished things that have lead to ranking businesses (and making them more money).  When it comes to hiring an agency, be sure to read a few case studies first.

A case study should be like an interesting story with a beginning and an end.  Additionally, it should answer all your questions such as:

  • How is this company going to help you achieve a search ranking in the top ten?
  • What exactly did they do for this particular company?
  • Do they have a specific strategy?
  • Has their strategy been successful?
  • Will it also work for your company?

 

It’s also important that a case study go in depth when discussing strategy.  It should give you a thorough explanation of what the business has done for a specific company.

In addition, there should be statistics to support any claims of success.  And if there were failures, there should be explanations for those, too.

 

Step 3: Ask for References

Don’t be afraid or shy to ask an SEO company you are interested in hiring for references. You are entitled and they should be open to giving them to you!

Money is hard to come by and you will be paying for certain services that will affect the future of your business.  Therefore, it is perfectly logical to ask a company to give you some references from clients they have previously done work for. If they can’t or won’t do this, then there is cause to be suspicious.  In such situations, you should probably move on to another SEO company you are interested in hiring.

 

Also, remember that it takes more than just getting a list of references to prove that a company is reputable. You must use these references and follow up with them to learn what the opinions and judgments about a particular SEO company are.

Finding out if the SEO company you are considering has managed to live up to their promises to other business organizations is essential before you hire them.  Reaching out to references is a great thing to do for your own peace of mind.

 

Step 4: Get an SEO Audit

Getting an SEO audit prior to getting any work done is essential.  An SEO audit is basically an assessment of your website and its weaknesses and strengths.  It should also explain the possibility of long term growth and success.

An SEO audit is a good way to ascertain how your website can be improved to raise it’s rank in the search engines. By having this done, you can note whether your company of choice understands the needs of your business adequately.  Additionally, you should be able to tell if it is capable of doing what’s necessary to gain you customers and increase your profit line.

If you don’t get an adequate explanation of the shortcomings and merits of your business, then you can’t expect the SEO company to be able to help you do better.

Bizmap LLC offers a free video SEO audit of your website.  In your free website audit, you will be guided (via webcam and display capture device) through all of the parts of your website.  Everything effecting your online presence and SEO will be pointed out and explained in great detail.

 

Step 5: Get a Phone Consultation

By getting a phone consultation to determine whether or not you want to hire an SEO company, you can get a better picture of whether or not they can help you.  You can ask specific questions related to your website and its rankings or lack thereof.

Additionally, you can decide to pay for the consultation, but not to hire the company full time. This can prove to be a huge money-saving move, particularly if you’re the owner of a small business and don’t have a large budget for marketing your company.

The company you choose to consult with should have an experienced team of SEO workers.  They should be adequately trained in the SEO processes and techniques. Additionally, they should be constantly trying new strategies to rank businesses in creative ways.

Creativity is a vital element when it comes to hiring an SEO company. They must be able to foresee events and design novel ways of raising your company’s rank in the present circumstances.

Many companies offer free phone consultations.  However, if they do not, a phone consultation should be relatively inexpensive.  There should also be an agreement that states if you don’t receive the answer you need, you will not be charged for the consultation.

A consultation should touch on subjects such as:

  • Reporting
  • Installing Google Analytics and Search Console
  • Link building strategies
  • On and Off-page optimization strategies
  • Use of social media to raise SEO

If an SEO company does not touch on these things, you should find another company to work with.

 

Step 6: Ask Them Questions

What this step boils down to is this: If you are choosing an SEO company for your business, you should be able to do a type of over the phone or online interview. They should make it clear that you are free to ask their consultants any questions about the company and their services.

Your prospective SEO company should cooperate in full.  They should describe what sort of strategy they will use to lift your company in the search engine rankings.  Additionally, they should tell you how and when you can expect to see results.

In this sense, you can have all of the information that you will need to determine if they will make the best partners for your business.

 

Conclusion

In conclusion, the process of choosing an SEO company for your business can be frustrating and time-consuming. However, it will all be worth the time and effort expended if you find a great SEO company that can benefit your business.

The above steps, if followed correctly, will help to mitigate the pressure and ensure that you make the appropriate selection for a long term partnership with your company. That is what hiring an SEO company is. Forming a partnership that will lead your business to prosperity and allow you to see all your hopes for the future come to fruition.

We truly hope this post will help you in how to choose the best SEO company.