Tips On Selling Yourself For A Career In Internet Marketing
Whether you are trying to win over co-workers, attempting to get new clients, applying for jobs or making connections in the internet marketing industry, it’s important to understand exactly what’s required. In order to “make it” as an online marketer, you must know how to sell yourself to businesses and other marketers like you.
Digital Marketing Is Highly Competitive!
Digital marketing is a highly competitive industry. While many people present well, a small number actually get results and retain clients. Industries such as business SEO services require ongoing learning and a highly specialized skillset that most people never truly master.
Additionally, it can be hard to convince everyone else about yourself especially where money’s concerned. This is unless of course you are clearly an expert and able to show them results.
Tips For Starting Your Career
When applying for a job in digital marketing, it’s essential to have a clear understanding of your expertise. This is not the type of industry you can simply fudge and expect to learn as you go.
You may know, a huge amount of knowledge and experience is required to be a professional digital marketer. Showing up to an interview with no prior experience just won’t cut it. Here are 22 things to leave off your resume to help you begin to understand just what it takes.
It is critical to be prepared, but sometimes you don’t have the luxury of time. When you are put on the spot, reverting into a prepared one size fits all speech is easy to do.
To help you with this problem I have created an acronym to make sure you are able to adapt right on the spot. It is essential to think FAST. This involves a few things for you to keep in mind while you are in a conversation instead of a template for monologues.
The FAST acronym can be applied to many different situation. Whether you are in an interview or presenting a digital marketing strategy to a new Real Estate SEO client it doesn’t matter. FAST will work!
The Right Fit
Having the right ‘fit’ involves reading your audience, competition and prospects correctly. From here you can determine what achievements, skills, and needs are relevant to the situation.
Yes, you are very accomplished, but you don’t need to list everything you have achieved. Think about things from the other person’s perspective. Be sure to include the things that will most help your pitch.
You also want to discuss things you are working on now and not just past accomplishments. According to the Harvard Business Review, a study found that a person’s potential can be just as persuasive as their past accomplishments. The study noted that people are a lot more impressed, either consciously or unconsciously, by a person’s potential than they are by their track record.
This study goes on to claim that when people are trying to impress others, often they do this by highlighting their individual accomplishments. Despite how intuitively appealing that might seem, when evaluating others, people prefer potential quite often as opposed to past accomplishments.
Here are a few tips to keep in mind:
• Don’t be afraid to be passionate
• Discuss your vision for the company in a unobtrusive way
• Talk facts
Be honest and don’t try to sell them completely on dreams. Also, don’t be afraid to talk about your future and ongoing projects.
You basically want people to realize that your relationship is valuable to them or that they need you.
Are there things you can collaborate on with them? Are there problems you can solve for them? Show that you understand what their needs are, and tell a story of exactly how you can solve their problems.
If you don’t have any past knowledge on the spot, ask what needs they have. You want to avoid spending a lot of time talking about things that aren’t relevant to them and their needs.
Unless you happen to have a completely original skill set or idea, you must provide compelling reasons why your skills or ideas are different. Do what you can to separate yourself from your competitors by discussing the unique experiences and qualities that enhance the value you have to offer.
This is referred to as a Unique Selling proposition by salespeople. The founder of Revlon, Charles Revson, always said that he sold hope and not make-up. On-time service is sold by some airlines while others sell friendly service.
No matter what your personal USP happens to be, be sure that it really adds value. Liz Roncevic, Founder of Bizmap LLC, offers a free video SEO analysis (her company’s USP) prior to beginning any business relationship. By going above and beyond in this way it’s a win win for everyone.
Tie it up
You have won a person over and have buy-in. Keep in mind, the main goal of ‘selling’ is actually making the sale. Set clear ways for follow-through to get your conversation wrapped up.
Don’t end your conversation with something like, “we’ll talk more later.” Be sure to collect. Get signatures, set dates, do whatever you planned to do. Don’t allow a great sales pitch to go to waste.