How SEO Can Help Your Small Business In 2023
Author: Dimitri Antonopoulos
Search Engine Optimization (SEO) is a marketing tool to help customers find your site on search engines like Google or Bing. Creating a top-quality website and strategically placing keywords on your web pages will help drive traffic to your page and boost your sales.
SEO can be an excellent tool for small businesses trying to get their name out in their local region. Say you business is an Air Conditioning Repair Company in Florida; using SEO can help you rank better in local searches when the locals search “air conditioning repair near me.”
Suppose you want to drive business to your physical or e-commerce store. In that case, you must focus on local content (including local keywords and landing pages) and make sure your digital footprint is entirely mobile-friendly. Over 70% of people will visit a nearby business after conducting a local search.
If you’re looking to expand your target audience, build a reputable brand, and earn more revenue, then SEO can be an excellent tool to help you achieve your business goals.
PRO TIP: Companies such as Bizmap LLC can help your business with SEO services. Our SEO agency specializes in SEO for small businesses in addition to a variety of other marketing strategies.
Ways SEO Can Help Grow Your Small Business
Building Your Brand Awareness
When seeking out a company or product, customers will likely select one of the top three websites they see on the Google page. How do you move your website past your competitors? Start with building a top-quality website.
After building a website, there are two things to consider:
- Can the average person navigate my site easily and have their questions answered?
- Can search engines properly crawl and index your web pages?
The way search engines easily navigate your web pages is from keywords. You want to make sure your website is ranking for the search phrases that people use. Understanding how to utilize and prioritize keywords will elevate your page past the competition.
Using keyword research tools online can help you discover which keywords will raise your brand awareness.
According to a study on Hubspot, 75% of users never go beyond the first page of Google search results. Showing up on the first page is critical, but it also takes intentionality.
Boost Your Revenue
Common knowledge in the SEO world is the Three C’s:
Content is the king of them all. Having great content on your company website helps you attract leads and convert them into sales. In addition, you can use your content as a shareable resource through other forms of media and drive in traffic using SEO.
Content, such as blogs, videos, infographics, how-to guides, etc., can attract a prospect searching for a particular service or product.
Strategically placing some of your most vital keywords in your content can lead a prospect to your website because it could answer their question or concern. If you have the solution to their problem, it could lead to a relationship with the newly acquired customer. Make sure the keywords you use are relevant to the type of content you’re presenting.
Using Social Media To Grow Your Audience
About 80 percent of people use Facebook to find interesting content. This means there’s an opportunity for you to reach new audiences, prospects, and create a loyal relationship to repeat customers.
Social media is the fastest-growing element for SEO and businesses. For customers, it gives them a chance to engage with a company and show off their product or service.
As a business, that is free marketing for you. Engaging with your followers helps build credibility and customer service — two things customers love! In addition, connecting with your followers shows your business’s human side.
Social SEO plays a significant role in growing your accounts across all social media platforms. Social SEO includes key business information combined with keywords in your posts. This includes but is not limited to captions, paragraph text, alt-text, headings and more. Social SEO is a key component to increasing your company’s online presence on various social media platforms.
Understanding the demographic of your audience can tell you which social media platform would be best for your e-commerce or business to thrive on and attract new leads.
Key Takeaways: How SEO Can Help Your Small Business In 2023
The benefits businesses can acquire from utilizing SEO services with a reputable SEO provider are huge, to say the least. When you hire a company to go through the often tedious process of optimizing your website, you will be rewarded in the long term in many different ways.
SEO is the key to for a modern business to grow today. Whether you do it yourself or hire a digital marketing company, SEO has an endless amount of benefits. This includes increasing visibility online, boosting sales, driving increased website traffic, the ability to convert this valuable traffic into customers and sales, and providing resources to increase conversions.
When using SEO, the main focal points to remember are:
- Strategically use keywords on your web pages and social media
- Managing social media pages to grow and connect with your followers to create relationships
- Create engaging and exciting content — content is king!
- Focus on using local SEO
Finally, remember it’s just as important to use all of the focal elements just as it is essential to create and maintain a strategy that uses all of the elements.
Choose Bizmap For SEO Services
If you are looking for an SEO service provider to help your business make money, Bizmap is a great choice! Take a look at our SEO packages and contact us today for a free video audit of your online presence.