How Much Does SEO Cost?
If you are wondering how much does SEO cost, you are one of many individuals asking this common question. In this post, we will answer all of your questions pertaining to the cost of SEO services and advise on how to choose the best one. Before we begin, we will need to go over exactly what is SEO. We will do this so you can understand exactly what it takes to manipulate your online presence in the search engines and why of course this costs money.
SEO Makes You Show Up Online
To put it in the simplest of terms, SEO makes you show up online. When thinking of yourself online and your behaviors as a consumer (rather than as the owner of a business or someone who has a website), there are a few questions you may have already asked. For example, how exactly is it that some businesses show up online while others do not?
The answer is quite simple. Gaining a presence online is simply the result of certain things that happen on your website and on other websites that signal to Google you are important enough to occupy a place at the top of search engines. If you want to read a little deeper into the topic and learn exactly how SEO is done, we will recommend a few articles for you to take a look at below:
These articles above should give you a good starting point to understanding the things that affect the cost of SEO services. In addition, they should help you understand how to choose the right SEO agency to handle your company’s digital marketing efforts.
There Are Different Components To Search Engine Optimization
There are different components to search engine optimization. When you hire an SEO company for business SEO services, you have to understand that in order to rank, all of these different areas need to be taken into consideration. If fact, there are 200 ranking factors that all impact your company’s online presence. Read more about that here.
On-Page SEO
There are many things that happen on a website that affects your page rank. Structure, image optimization, page title, and H1-H3 heading tags are a few of the on-page SEO factors that will help you to rank (or get lost on the world wide web). This definitive guide to on-page SEO is a great one that will walk you through what it takes to establish an online presence.
Off-Page SEO
Off-page SEO are the signals that occur off of your website (or off-page) that tell Google you are worthy of ranking. Backlinks and social signals are just a few of the off-page SEO factors that affect online presence.
Local SEO
If you are a local business, local SEO is of huge importance. Showing up in the Google maps “snack pack” is just one of the many benefits of an excellent SEO strategy.
Things like citations, Google My Business, review velocity, and consistent NAP all affect local SEO. Read more about local SEO and some of what it takes in the articles below for your reference:
Cheap SEO Vs. Expensive SEO
Essentially, there are two types of pricing when it comes to SEO. There’s pricing that is made to be super competitive, and there’s pricing that is high because most of the work is done manually. What is right for you just depends upon your preference. But I ask you to ponder a few questions before making your decision.
Questions To Ask Yourself About SEO Pricing
- Would you rather work be done manually rather than using SEO automation tools that could be damaging to your site?
- How do you feel about SEO tasks being outsourced to countries such as India and the Philippines?
- Would you rather content be hand written or be sourced to foreign countries or scraped (and spun) on the web?
- Do you feel quality is more important than quantity?
How Much You Can Expect To Pay
When work is done manually (using mostly white-hat techniques that aren’t sourced overseas), you can expect to pay quite a bit. You have to keep in mind, there are 200 things that potentially need to be done to get you to show up in the search engines. Those things alone cost a lot, and they need to be done consistently to boost your online visibility (at least for a while).
Depending on how competitive your industry is, you can pay easily from 500 into the thousands on a monthly basis to gain the online presence that you need. Anything lower than 500, even in a non-competitive industry, you can assume one of the following to be true:
- It’ll take a long time to rank
- Black-hat SEO techniques will be used (which can be super harmful to your business!)
However, not every business requires a costly monthly SEO fee. Consult with a local agency and request a free SEO audit to have a better understanding of what needs to be done to get you to show up online.
Invest In Your Business
The bottom line is this: it’s crucial that you invest in your business. Hiring a company like New Jersey’s Bizmap LLC is a great decision that will pay off in the long run.
If you value quality over everything else, care about your brand and reputation, you should work with a company that will work with you to figure out the right cost of SEO services for your business. These companies do exist, and they can tell you what makes sense for your business based on the industry you’re in and what it will take.
The cost of SEO, though it might be a little bit pricey, will set you up properly to reap the rewards for years to come. And that’s the value of SEO services. And this is something that can not be given a price tag.
We hope we have answered all of your questions and now have a basic understanding regarding how much does SEO cost!
