Your Business Needs The 5 Digital Marketing Trends!!!
A few years ago, marketing trends like artificial intelligence and voice engine optimization were just concepts. But boy! Do things change quickly in the digital marketing arena!
These two concepts seemed bizarre and difficult to implement. However, times have changed, and some of these digital marketing trends are essential for a business in 2020.
As marketing technology continues to evolve at a fast pace, it’s hard to predict the interests and needs of consumers. The old marketing methods are not effective anymore, and business owners have to adapt if they want their business to prosper.
Let’s take a look at these 5 digital marketing trends that will help your business thrive in this era of technology and innovation:
1 .Increased Engagement With Interactive Content
Because it’s dynamic and engaging, interactive content is one of the most popular digital marketing trends in 2020.
The content needs to gain the attention of a potential customer in under 8 seconds. Interactive content is more valuable than regular content nowadays because of its large variety of features that make it more appealing.
The benefits of interactive content:
-Increased engagement rate. More traffic and link building lead to a higher lead generation.
-More data. Customers provide more information about themselves through interactive content.
-Customer loyalty. Interactive content brings distinctiveness to your business, and customers will see you as a professional in your domain.
People prefer interactive content because it’s something new and original, and also because it makes them feel connected to your business.
Types of interactive content:
- Interactive videos and GIFs
- Interactive E-books
- Surveys and polls
2.Long-Form Content (Attracts More Traffic!!!)
In 2020, longer posts are better for your audience, and for search engine optimization. People are more attracted to content that provides in-depth information on certain topics. Longer posts look professional, and they offer more room for keywords.
Studies have shown that longer articles get more backlinks than short posts. Backlinks affect the ranking on search engines. Therefore, long content is good for search engine optimization.
Long-form content provides these benefits:
- Higher ranking. A higher word counts results in more shares and backlinks.
- More time spent on your website. People will spend more time on your website if you provide more content for them.
- Social media shares and backlinks. People will share posts that provide meaningful and in-depth information.
- Decreased bounce rate. People won’t go to other websites if your post provides everything they need.
3.Blockchain Technology Is Beneficial For Branding
Blockchain is not an innovation that you can see or touch. However, it has a big impact on the digital marketing world. This technology is used to eliminate marketing intermediary, and it’s useful if you want to improve your relationship with your customers.
Trends associated with blockchain:
- Pinpoint targeting
- Social impressions management
- Protection for personal data
4.Influencer Marketing To Increase Brand Awareness
Influencer marketing has become a huge trend in the past few years. It is a word-of-mouth marketing method that uses influencers to increase the popularity of your business.
There is a lot of controversy as to whether or not influencer marketing and social media marketing for that matter is here to stay. However, in 2020 it’s a big deal and can do a lot for your business.
BACKGROUND INFO: Influencers are celebrities or social media personalities who have an impact on peoples buying decisions. Influencers tend to often have a huge fan base, however this is not mandatory. What is mandatory is that they make an impact on the choices of consumers who see them online.
An influencer can boost brand awareness through their social media profiles. Imagine what a huge impact this has to an everyday brand looking for a little bit of exposure. Put your product in the hand of the right influencer, and you’re sure to see it take off. The power of influencer marketing is certainly undeniable.
Influencer marketing is more effective than corporate advertising these days. People are not as receptive to corporate advertisement as they used to be, in fact.
More than 60% of people would rather trust the opinion of their favorite influencer. In fact, more than 50% of people have bought a product in the last month because it was recommended by an influencer. That’s a big deal for our digital marketing strategy!
5.Visual Search For A Better User Experience
With visual search, people will get more specific results when they upload an image. Visual search is beneficial for SEO, but make sure your website is correctly optimized because the most popular trends are: fashion, travel, art, food, animals, beauty, and art.
According to search engine optimization experts:
-More than 60% of people are more interested in visual search than other innovations.
-When shopping, visual information is more important than text information for 85% of the customers.
-In the UK, more than 40% of retailers use visual search.
-Online businesses that already implemented visual search will notice a 30% revenue increment by 2021.
We hope you gained insight into the world of digital marketing as it is right now. These 5 trends are crucial in one form or another to the success of your business in 2020.
Although we can not say that all of these trends will be around for good, they are hugely impactful and can set you up for success in the here and now.
We hope you thoroughly enjoyed our post on the 5 digital marketing trends your business needs right now and wish you luck on your journey!