Creating A Brand Identity

Creating A Brand Identity

Why Branding your business is vital

Creating a brand identity is crucial.  In essence, your brand identity will help your business become successful. For this reason, putting time into creating the right online image is very important.

When you think of a company or product you love, what do you think of?  Do you envision their logo?  Do you think of the colors associated with the brand?  Do you think of people commonly in their online advertisements?  Or do you think of a phrase, such as Nike’s “Just Do It!” campaign?

What ever it is you associate with the product you envisioned is part of that company’s brand concept.  And none of it is by accident.

Now consider this.  What if this company you just recalled didn’t have any branding strategy?  What if they didn’t have a logo or any other visual elements to represent the make of their products?  How would you feel if there was no visual representation of the brand you loved.

This is why creating a brand identity is so important.  Without properly conceiving of one, your products would have no form of visual identification.  There would be nothing consistent to represent your product or business. 

Consumers love consistency.  Without consistency, there is nothing to connect to. 

Creating a professional identity for your brand is a vital part of your marketing strategy. However, a lot of planning and research is needed to ensure your company delivers the right message! 

What is a Brand Identity?

When you develop a brand identity, you apply the values and concepts of your brand into visual elements. These visual assets are then used to promote your business.

     

    Creating A Brand Identity

    Main Components of a brand identity:

    Your brand identity is made up of may different things that visually speak to consumers the language of your brand.  Below are the most vital elements of a brand identity.  If you are building a business, you won’t want to neglect these things!

     

    Custom Website

    Company Logo

    Color Schemes

    Typography

    Print Materials and Ads

    Other Style Elements

    Components of a Brand Identity

    Why You Need A Brand Identity

    Consistency

    Creating a brand identity lets you develop your brand’s message. It should be consistent on all marketing materials. Every piece will consist of the same design element and style. This creates a unified branding package.

    Personality

    A brand identity is the visual representation of your brand’s personality and values.  The design of your identity will set your brand’s tone.  It can be used to evoke unique feelings from potential 

    consumers. Your brand identity should transfer the overall message of your company and enhance the goals of your business.

    Loyalty

    The right brand identity can build customer trust and loyalty. This is because customers will establish a link between a company and a product.  Creating customer loyalty is important.  Therefore, creating a brand identity that is consistent and well thought out is essential.

    Awareness

    Developing a brand identity ensures that your brand is leading all marketing materials. This aids in enhancing brand recognition. The more locations you feature your brand, the more the contact it will establish with customers. And the customers will be sure to remember it.

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    Let Bizmap Create Your Brand Identity

    Start With A FREE Design Analysis!

    It’s important that you begin thinking about the image you want to present to your customers.  You should also think about your logo and the graphics you want the world to associate with your brand.  This is a vital step any successful business must follow.  Contact Bizmap and get started creating a brand identity today!