Business Software Making a Huge Impact in 2020

top business software trends

Today’s Business Software Trends Are Progressive And Effective

Businesses that are looking to integrate a new piece of software to help make their current processes more efficient and successfully grow their businesses in the future will be pleased to know that there will be no shortage of lucrative software offerings for businesses in 2020. From automation to web design to employee screenings, whatever you’re hoping to address as a business owner, there’s a good chance some type of niche software is out there to help increase efficiency, prevent errors and maximize your company’s growth.


Let’s take a look at some of the most exciting trends in software for businesses of all sizes with some helpful examples so that you have a clear picture of what software options are available and can start using them to your business’s advantage!


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Top Business Software Trends

Automation Software

Automation software is making a huge difference for businesses of all kinds, whether your company needs help with email marketing outreach or better data management that provides error-fixing technology, there’s probably an area of your business that can benefit from automation. If your employees are using a lot of their time for manual tasks, then they can probably benefit from some type of automation software.

Cloud Storage

Businesses today have huge amounts of data to manage, store and move which can be quite an involved process without the right data management software. Programs like Google Drive and Dropbox are becoming hugely popular and any business that isn’t already using these programs to help keep track of their data and organize it might find that it’s exactly what they need to keep all of their internal and client data in one, easy-to-manage place where it can be easily accessed by the whole team.

Screening/Employee Background Software

Businesses spend a lot of time, resources, and money hiring. Because the average cost-per-hire is $4,129, you really want to make sure you’re making the best hire. Using automation software to help screen employees can help take the human error out of the screening process. Using an online job board that allows you to ask qualifying questions can help weed out candidates that aren’t the right fit before even having to look at a resume. This can help save you a ton of time during your hiring process.


Additionally, after the interview process, when making a final screening of your chosen candidate, it can be tiresome to call around to different federal and state offices to get all of the required background checks needed to fully make the right hire.


An easy way of getting all the information you need in one place is to use background check software to streamline the process all in one place. This will save you a lot of time and resources when employing background checks for your candidates.


Web and Graphic Design

You used to have to hire a skilled web design agency to ideate and create a website geared toward your brand, but with so many user-friendly alternatives to complicated web design software, available in 2020, you may find that you’re ready and able to create a site on your own!  You can read the top web design trends for 2020 here too if you’re interested.


Web design platforms such as Squarespace, Wix, and WordPress, offer drag and drop interfaces that make it easy to create the perfect landing pages and the sites also tend to provide tips while you design for better optimization.


Tools like Canva and Adobe Spark also make it fairly easy for the inexperienced to design custom web graphics and infographics that can help your company create engaging content that connects your brand with your target audience.  Additionally, keying into your brand identity by creating a branding strategy (including web graphics, logo design, and custom web design) has become increasing important to businesses.


No matter how specific your niche is, the importance of web design and blogging software like these are only growing as online marketing becomes a vital aspect of most businesses. Take this example of a home renovation survey that used similar software to present the survey data in a creative and more engaging way using custom graphics. By using simple design tools to your advantage, you’ll be in a better position to grow your content marketing and online lead generation in 2020.


Communication Software

Screen Sharing and business conferencing tools may be worth investigating if you have a lot of client calls on your schedule. The programs allow for easy communication between multiple people on the same call and even allow for screen sharing capabilities so you can show your team and clients on the call exactly what you’re looking at and walk them through processes Tools like Zoom and Google Hangouts are a couple examples of software that offers these types of capabilities with a user-friendly interface.

Final Thoughts

By taking the time to examine how trends in software may affect and empower your business, you’re more likely to identify a helpful tool that can fill a gap in your processes. Implementing new software can seem like a resource-intensive process but once your team is on board and learns the software, your employees and your business should be able to improve processes and get more creative in their roles.


A good place to start might be to pinpoint your most repetitive tasks or ones that take the most time and look for software solutions around that pain point. You might find a new software coming this year aimed at providing that exact solution!  These are the top business software trends you should know to properly grow and establish your business!