How To Find The Best Website Designers For Small Business
Finding the best website designers for small business would have been a very easy job. But the multifaceted nature of web design itself requires no less than a jack of all trade. While a web designer is saddled with the responsibility of making your website look good and easy to use, it’s not uncommon to find one with web development expertise as well. Web development involves the technical aspects of website building such as coding the framework and it’s typically done by web developers.
The point exactly is that given the broad scope of skills required for building a functional website, you need to find a web designer with the right skill set for your own project. Outlined below are steps you can follow to get yourself the best small business web designer for your project.
WHAT DO YOU NEED?
The very first step in hiring a small business web designer is figuring out what you need to be done. There’re a lot of skillset and categories required ranging from visual design to logo design along with the overall branding, MUI/UX design, SEO expertise, as well as front-end development. Knowing which skillset you need will greatly narrow down your search and save you a great deal of time.
Make a Creative Brief
To make this easy for you, it’s best you make a Creative Brief. The creative brief is a document containing all the necessary information the web designer needs to create a website that meets your style and needed functionality. Basically, it should contain the following:
• Information about your business
• The Project; what it’s all about
• Goals and Objectives
• Your Target Audience
• Style Guide; this includes your brand’s tone, language style, and design guidelines.
• Competition Overview
• Project Timeline
Another important reason you should have this creative brief handy is that it helps you in preparing your job post. Your job post description in all sense and purpose must ensure clarity in communication. It basically should contain the following:
• The project; the problem you want tackling
• The skillsets you are looking for
• Deliverable specifics and timeline
• Proposal submission guidelines and process
For a detailed job post template and examples, check here
Ask For A Portfolio
The best way to tell if a web designer will be a good fit for your project is to check out their portfolio of previous work done. See if their previous work is consistent with the features and design style you have in mind for your project. It’s very important.
Here are few things to look out for in your small business web designer’s portfolio:
1. Work Process
One more thing you should look out for in their work portfolio is the sites they’ve worked on. Are they still in use? If not, probe further to know why.
You should ask them to work you through any of the pieces in their portfolio that catch your eyes or looks more like what you need. Let them work you through their work process on this job. What was the client’s problem? And how was it addressed? Take a look at Bizmap’s corporate web design process. It’s designed to identify your business’s web design needs by starting with a free assessment.
This ultimately tells you two things about them; their communication skills and problem-solving skills. Good problem-solving skills and communication skills are probably part of the most important skills you would want to look out for.
2. Work Ethics
To ensure your project is in safe hands, you might also want to consider speaking with some of the web designer’s previous clients. This will give you a good grasp of their work ethics. Do they keep to deadlines? Are they always available when needed? And their professional conduct in general. You don’t want to end up with a web designer that takes up your project and drag it for more than the necessary time.
3. Technical Skills
Also, in the process of interview and checking through their portfolio, you might want to look out for their technical skills. A good web designer should have a good grasp of HTML & CSS, interactive & visual designs and knowledge of branding and SEO marketing is a plus.
A good web designer should be interested in your business, ask questions and be able to make a useful suggestion for your business website. If your website also houses your e-commerce store, you need to be sure they have the expertise required to setup features required to keep your business up and running.
Hiring A Web Designer: A Guide To Interviewing
• What can you say about our brand?
This question is to let you know how well they’ve done their homework and ultimately their commitment to the job. It also tells you a great deal about their communication skills. And lastly, it gives you an insight into their perception of your brand, so you can correct any misconception before they start working on projecting your brand. Because that’s basically what a website does.
• How will hosting and post-launch management be handled?
Also, how will contents updates be done? Is it in-house? Or will the designer manage that for you, as well as technical maintenance? This will inform the choice of the content management system to be used.
• How will you describe an effective web design?
This question is meant to give insight into what the designer looks out for in an effective web design. Does it align with what you will consider effective for your website? It ensures your goals align.
For more interview questions in hiring a web design, check it out here
If you are looking for the best website designers for your small business, we hope this short guide is helpful. If you follow it point by point, we are confident you will find, interview and hire a top-notch designer for your website project.